Browsing Tag

social media

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Content Strategy #ProTip: Be a Tease

We’re living in the sharing economy, but you don’t have to give everything away. For a small film company, video content pays the bills. It’s just not financially viable (or fair to creators) to give content away in the name of generating buzz. On top of that, client…

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A Good Day to Be Black, Sexy and Challenge Linear Narratives

Every moment in time, no matter how brief, serves as the setting for billions of experiences playing out around the world. Every individual has conflicting storylines from their conscious and subconscious battling every second of the day. Yet we’re obsessed with telling and consuming stories that deal with…

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#NowWorking on The Trials of Spring

In the Fall of 2014, MediaStorm embarked on an exciting collaboration with Peace Is Loud and Fork Films for The Trials of Spring, a multimedia initiative to amplify the stories of women activists on the frontline of the uprisings sweeping the Middle East and North Africa. As MediaStorm’s…

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Lessons Learned: Extending Film Narratives Online with MediaStorm

When I started my tenure as MediaStorm‘s Operations and Social Media Manager in 2013, I was tasked with a mission: evaluate and recharge the company’s approach to social media. Infusing communications strategy in the way the film and interactive design studio did business online required taking inventory of how…

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[MEDIASTORM] 6 Ideas to Energize Your Social Media Content

The last time I wrote about social media, I made the case for storytellers and content creators to listen before they do any brand promotion online. Observing your online network should’ve given you some insight into what topics interest your neck of the digital…