Browsing Tag

branding

Ship It

4 Secrets to Building Brand Community From Lost Queens

A powerful brand with an authentic voice incites a connection with an audience. But nothing can be sustained on connection alone. Community—when that initial point of contact transitions to a lasting relationship—is the natural extension of great branding. That’s the major lesson of my…

Ship It

Lessons Learned: Extending Film Narratives Online with MediaStorm

When I started my tenure as MediaStorm‘s Operations and Social Media Manager in 2013, I was tasked with a mission: evaluate and recharge the company’s approach to social media. Infusing communications strategy in the way the film and interactive design studio did business online required taking inventory of how…