All Posts By

C.C. Williams

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[MEDIASTORM] 6 Ideas to Energize Your Social Media Content

The last time I wrote about social media, I made the case for storytellers and content creators to listen before they do any brand promotion online. Observing your online network should’ve given you some insight into what topics interest your neck of the digital…

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[MEDIASTORM] Brian Storm on Why You’ll Never Master Multimedia

Senior Producer Eric Maierson’s post “I Hate ‘Multimedia’” stirred up a discussion on what success in our industry looks like and what is required to get us there. We used your comments and questions to ask our Executive Producer and Founder Brian Storm (with thoughts from Director of Photography Rick Gershon)…

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[MADAME NOIRE] Music Video Or Commercial? Artists Blur The Line

India.Arie has a reputation for being obvious with her Mother Earth persona. Now she’s making her love for cocoa butter clear. It’s not just that the lead single off her new album “SongVersation” is called “Cocoa Butter.” She’s also partnered up with Palmer’s Cocoa Butter Formula for the…